Why Putting your Home on the Market During the Holidays is a Good Idea!

December 10th, 2014
By: Sarah Boha

“Isn’t this the slow season of real estate?”, Although the amount of residential real estate has remained constant, only 29 residential homes were listed in the first week of December in Central County PA; paltry compared to the 66 residential homes that hit the market in the first week of June 2014. Regardless, the Christmas season is a great time to put your house on the market. Understandably, the public has an idea of buyers staying at home instead of trudging through the icy cold temperatures and snowy streets to see your home for sale. This is a valid concern, however, the weather and holiday festivities can work in a seller’s favor.

This time of year, buyers face the challenge of extremely low inventory. To put your home on the market during the glittering holiday season gives buyers more options and with a lack of dwellings to choose from, the chance of your home standing out amongst comparable homes is greatly increased.

It is the trend that consumers are starting their real estate search online. Sitting with your iPad, flipping through pictures of your potential home, wrapped up in a blanket on a bitterly cold winter night is appealing, but think of the potential ready, willing and able buyer who sees your home and picks up the phone to schedule a showing. It’s more probable that buyers who brave the blistering chill and snow mounds are serious about making a real estate purchase. 

It’s hard to deny the whimsical charm of a decorated home and rooftops gleaming with snow as a house hunter. A warm and inviting holiday atmosphere will certainly add to a home’s presentation.

Rather than postponing the sale of your home for the springtime, why not take advantage of the Christmas lights, the warmth of a roaring fire radiating out of your fireplace and the festive feeling of the holidays to sell your home. Help your potential buyer’s imagine the holidays in their new home.